Company Overview
Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™. Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in a digital world. The Online Marketing Suite empowers marketers to use customer insight to optimize interactions—creating more personalized, relevant customer experiences while also maximizing their marketing spend.
After a decade of digital disruption, the shift to online marketing is accelerating, and marketers need an online marketing suite to provide a faster, easier and more cost effective approach to drive business success.
With Omniture, digital transactions from Web sites and other online channels such as mobile, video and social media, as well as offline channels, such as point-of-sale and call centers can be captured, stored and analyzed to:
- Measure trends and customer behavior in real-time
- Provide real-time, high-performance analysis and reporting for all levels of business users
- Automate the delivery of content and marketing offers
- Test site design and navigational elements
- Optimize the user experience and revenue opportunities for our customers
- Optimize critical online processes
As a result, Omniture customers can more fully leverage the Internet and emerging digital channels to increase revenues, improve customer service and operational efficiency, and maintain a competitive edge.
Partner Website
www.omniture.com
Amdocs Regions Covered
Global
Amdocs Relationship
Amdocs Interactive Independent Software Vendor
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