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Contacts can come from many sources, including marketing campaigns, events, networking, and customer requests, enabling marketing program efforts to be tracked and measured for effectiveness at the most granular level for each customer. Once the leads are imported into
Amdocs Sales, you can associate them with their primary source, enabling you to measure and refine your strategy throughout the sales cycle. And, since you're able to calculate marketing ROI, you are in a position of knowledge to refine future campaigns for improved response and lead quality.
You can prospect and evaluate potential opportunities by creating and assigning leads to the appropriate call center or sales team. The account plan captures the critical information necessary for evaluating and developing an account strategy. This information includes basic contact information, opportunity action, contact involvement, etc. With lead management capability, you can:
- Provide in-depth account intelligence to sales reps and account teams to advance the account through the pipeline more efficiently
- Create, dispatch & assign leads to the appropriate call center or sales team.
- Manually merge duplicate data to protect data integrity.
- Promote lead to a contact, new or existing opportunity.
- Ensure accountability of marketing investments
Contact Amdocs today to learn more.
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