Simplify Experience In the face of a blizzard of choice, customers are demanding easy engagement anytime, anywhere and on any device. Simplify experience by hiding the complexities of applications and devices from the end user and deliver a valuable customer experience by providing tailored interactions via the right channel, the right offering and in the right context to every customer. Harness Data The flood of data powered by the rising demand for video means that service providers need to keep up with the ever-growing demand for bandwidth. They must harness data while profiting from network investments with end-to-end offerings that span network planning and optimization, through service monetization, bridging the gap between BSS and the network. Stay Ahead As traditional revenue streams decline, the hunt is on for new revenues from new services. Service provider customers demand new services, devices and blended offers to be launched continuously to meet their changing needs. To stay ahead, service providers need to turn their BSS-OSS-Network Control assets into innovation enablers. Be Efficient The demand to scale everything except costs forces service providers to deliver on rising expectations which demand a openness to new technologies and new ways of working. At the same time, they have to stay profitable. In order to be efficient, service providers must use low-cost platforms and adopt best-in class-operability, as well as open platforms, to enable efficient integration with third-party partner systems.