|
|
PLAN, BUILD, LAUNCH, MONETIZE
LTE roll-outs can be viewed as a four-phase life cycle.
This framework provides a high-level model for the entire scope of planning, building, launching and monetizing LTE. Using this model can help you plan and gauge your progress, ensuring that your evolution to LTE is as smooth as possible, resulting in maximum efficiency and profitability.
Phase 1 - Network & Commercial Planning
To maximize returns on your LTE investment, you need to plan your network for maximum efficiency. In addition, you need a clear strategy for monetizing new services and business models that LTE enables. This may require enhancing business and operational support systems.
 Phase 2 – Network Rollout
Rolling out the LTE network is enormously complex and expensive. It requires building and managing new cell sites cost-effectively, expanding your backhaul transmission capacity, and managing 2G, 3G and 4G networks in parallel. To reduce total cost of ownership, you need sophisticated network management tools that can automate and simplify complex tasks.
Phase 3 – Market Rollout
Launching LTE services early positions you to grow market share. But your business and operational support systems must be LTE-ready and equipped with the flexibility and muscle to handle many challenges, including exponential growth in volume and complexity of events, a proliferation of new devices, services, pricing and business models, and a large partner ecosystem.
Phase 4 - Monetization
To see profits from new services, you have to leverage investments in LTE. Innovative app stores, storefronts and advertising help sell content and value-added services. You can also leverage new revenue sharing models, and monetize new assets through service delivery platforms. Personalization enhances the customer experience and helps cross-sell and up-sell.
|
|
|