Upstream is a mobile monetization powerhouse. Its MINT technology platform brings together insights from billions of mobile interactions, rich customer data and innovative engagement mechanics to deliver the highest mobile purchase rates in the industry.
Upstream serves mobile operators in 40 markets, helping them to sell their own and 3rd party products and services to their subscribers, while deepening customer knowledge and increasing customer loyalty. With an increasing focus on emerging mobile markets such as Latin America, the Middle East and Africa, Upstream has direct marketing and billing access to over a billion consumers. Most importantly, the MINT platform’s deep technical integration with mobile operators’ systems has solved the key challenges that have restricted e-commerce in emerging markets where:
- Marketing channels are limited: fewer people have access to television or personal computers. Mobile is the leading marketing medium, and through mobile operators, Upstream unlocks a broad range of highly effective mobile marketing channels.
- Credit and debit card penetration is low, but through mobile operators Upstream can directly bill mobile customers.
- Customer data is hard to come by. Upstream can combine pre-existing mobile subscriber data with analytics from over 160,000 mobile campaigns.
To date, Upstream has engaged 600 million consumers over mobile and converted 65 million of them into paying customers. Its carrier grade platform has securely managed more than 30 billion mobile interactions.
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