Marketing solution providers such as directory publishers, marketing companies and ad agencies are poised to move their local advertising business from print-based media to the digital world.
But the digital world is complex with buyer-seller interactions explodeing across a myriad of media channels, destinations, applications and devices with fierce competition at all levels.
To create a differentiated and compelling customer experience, marketing solution providers need to adopt a multi-dimensional customer view and deliver an insight-driven experience that is:
- Digital – Instantly accessibility across devices and channels, anywhere, anytime
- Valuable – Consistent and intelligent through personalization and contextualization
- Proactive – Anticipate needs and deliver proactive actions and offerings
- Exciting – Innovative set of exciting offerings and new business models
- Dynamic – Quickly respond to new needs with new offerings and business processes
Amdocs' solutions enable marketing solution providers to:
- Empower experience – Deliver simple, personalized and valuable customer experiences
- Drive growth – Embrace innovation and generate new revenues as a one-stop shop for all marketing needs
- Be efficient – Reduce cost and time to value; manage big data; be lean and agile; and harness the complex environment of seller and buyer interactions
Find out more about Amdocs' key offerings for marketing solution providers: