More than ever, it’s vital for brands to be more than just connectivity providers as traditional revenue channels become saturated.

• Critical acquisitions like AT&T’s purchase of Time Warner highlight how entertainment and OTT offerings are key ways to enrich and enable a customer’s digital lifestyle.
   
• According to Ovum, growth over the next five years will be driven by machine-to-machine (M2M), OTT video, and mobile data subscriptions.
   
• As we move to a wireless-first world, we’ll see new entertainment, ad-related and retail options that media and communications providers are well-positioned to monetize.

Communications and media providers must act quickly to make take advantage of these new opportunities.

• Partnering with a strong premium content provider ensures rapid time to market with a high performance offering and winning commercial terms.
   
• A broad partner ecosystem, when acquisitions are not a possibility or favorable, is an essential requirement for content, IoT and OTT services.
   
• Data and smart analytics to help target, accurately and in real time, any type of content, will be key to healthy growth.

With relationships across over 630 content creators, 1,075 distributors and 350 communications and media providers worldwide, we touch billions of digital lifestyles daily. Let’s make the future a reality, together.