Bringing your IT in line with your business: Insights from Gary Miles
In this Q&A, Gary Miles, Amdocs’ chief marketing officer, discusses the growing divide between IT and business operations, DevOps readiness and how content is changing the market landscape.
As leading service providers gather in Nice for Digital Transformation World 2019, what topics should be top of mind?
In some service providers’ operations, there is a growing divide between IT and the business. IT needs to meet the increasingly high-velocity and complex needs of the business while managing the legacy. As a result, IT is adopting new technologies like cloud, continuous integration and continuous delivery (CI/CD), TMF APIs and open networks that allow much faster agility in smaller iterations hand-in-hand with the business.
And so we’re seeing an increasing number of service providers embarking on digital transformations to do exactly this in a more stepped and continuously iterative way to help IT stay in line with the business.
Best-of-suite or best-of-breed?
There is value in pre-integration and accountability. There is also vast importance in writing very complex code that can be monetized across a global customer base.
This isn’t the first time this debate has come up. The difference today is the existence of an open modular API-based cloud suite. You can upgrade each module in pieces on a high-velocity schedule as needed. You don’t have to wait 18 months for a new suite release or incur the costs of a major upgrade. All the various pieces and parts can be changed monthly, weekly or daily. If you adhere to open TMF APIs, it gives service providers this optionality to get the best of both worlds; pace of change and pre-integrated software with a vendor who can take accountability for its run time performance. It also gives optionality if the service provider wants to replace parts of the suite with its own or third party components.
How advanced is the industry in terms of adopting DevOps?
100% of our projects internally are done with DevOps, while around 70% of our service providers’ projects are completed in DevOps.
Adoption has accelerated a lot over the last year, and we see the immediate benefits for our customers because we’re on cross-collaborative teams within our business and with customers. DevOps improves transparency, velocity, and throughput dramatically, so everyone is on the same page.
How is the service provider go-to-market landscape changing?
There is a clear trend to work with over-the-top partners to either develop or buy content, mixed with partnerships for movies, TV, music, and gaming. This is a super exciting area where service providers can spice up their brand and get more share of the wallet, while also pushing churn to their competitors.
Our recent research found almost 70% of U.S. respondents would pay or switch to a single provider that could package all of their preferred content into a unified bundle. As the content space continues to fragment due to direct-content-to-consumer, subscription cloud gaming and OTT offerings, this unified experience, coupled with content partnerships, will become increasingly important for service providers.