New Market, New Expectations for CSPs
Such functionality is a core attribute of the emerging “experiential” enterprise. This is an organization where both beings and things contribute to business productivity and corporate intelligence, leveraging technologies and services that are in their infancy today, including: big data analytics, network functions virtualization, software defined networking, the Internet of Things and augmented reality.
Tremendous network and computing power are required to support the enhanced and on-demand digital interactions within the experiential enterprise. It’s already clear that experiential metrics are driving enterprise investment (see fig. 1). Not least, this mesh of intelligent communication must be managed and secured across a physically dispersed human workforce composed of employees and ad-hoc contractors using personally defined digital tools.
Fig. 1: Enterprises’ network investment drivers are experiential
New opportunities for CSPs exist because lower technology costs are making it feasible to sell to wider audiences. At the same time, new opportunities appear when CSPs can make material changes in their go-to-market strategy.
About the author: Hillel Geiger is the marketing manager for Amdocs’ B2B offering. In his 15 years of marketing and strategy management for communication service providers and other companies, he was responsible for marketing strategy, brand positioning and awareness and the creation and execution of marketing initiatives and campaigns.