Take the Wheel on OTT Partnerships
All Telecommunication Service Providers considering partnership with OTTs should pay attention to a business news item that appeared earlier this month: Intel bought the leading company in autonomous driving called Mobileye for $15 Billion.
Mobileye, the pioneer of an early warning system for cars and trucks, happens to be partnering with the leaders in the race to creating the self-driving car-companies like Google and BMW. What does that have to do with TSPs and OTT content? Well listen to what the Mobileye CEO, Ziv Aviram, said in an interview in the publication Globes about the future of driving - “Premium cars will be operated by automatic drivers by the year 2021”.
Autonomous driving will take over in the next few years, which means that millions of drivers will need visual entertainment in order to make that daily commute bearable. Do you still want to be sitting on the sidelines wondering if you should be offering OTT content when that happens?
The model of receiving entertainment has been going in different directions for the past few years, and you want to be ahead of the curve. US cable companies are losing hundreds of thousands of customers, according to MoffettNathanson analyst Craig Moffett, as much as 319,000 subscribers in 2016.
People are happily downloading content to their phones and laptops, streaming programs and watching a billion hours of YouTube videos each day (WSJ). With the next wave of programming needed for cars and commuters, wouldn’t you like to be in the driver’s seat rather than hitching a ride?
About the author: Alon Bar is a product marketing manager at Amdocs, with over 16 years of experience in the communications IT industry. He is responsible for creating awareness, positioning and bringing to market Amdocs’ portfolio solutions. This role includes defining the business strategy and direction and encompasses new offering development, innovative technology and market insight.