Entertainment that works
The door to providing entertainment is now wide open
The golden glow of entertainment services has been flickering before service providers’ eyes for years. Seeking to replace commoditized lines of business, such as voice and messaging, they have been busily searching for additional lines of business. Recent acquisitions by AT&T, Comcast and Vodafone of pay TV companies DirecTV, NBC and Kabel Deutschland, were at least partially driven by the need to mine new revenue streams. However, now that they have acquired a rich treasure chest of entertainment content, they need innovative ways to deliver and monetize it. Which brings us to Amdocs recent acquisition of Vindicia.
Let me get technical for just a moment. Vindicia is a software-as-a-service (SaaS) company, utilizing a cloud-based platform for its subscriber and payment management systems. That might not mean much to the business folks out there, so let me translate. As a service provider with content, Vindicia allows you to sell super skinny bundles to your customers. So, say you have a hit show on your hands, you can easily sell entire seasons – or even individual episodes – of the show. And because of how easy it is with Vindicia to create new offers and bundles, you have the flexibility to rapidly create, deploy and tweak new offerings with very little risk.
But the value of Vindicia doesn’t stop there. Suppose you had a group of customers who purchased a few episodes of Game of Thrones season 6. Now that you know their interests, it suddenly becomes simple to create offers for related programming, such as Black Sails or Rome – or create offers to upsell the remaining episodes of Game of Thrones season 6. The result is that these low-value, on-demand customers, who began with one or two one-time purchases, now start to build lifetime value. And for enterprising service providers, this also brings the opportunity to put together enticing skinny bundles of relevant content to drive higher-value programming subscriptions.
Vindicia helps enhance the customer experience by enabling service providers to deliver bundles that the customer wants. It’s a message we’ve been talking about for years here at Amdocs, which is part of why we’re so excited Vindicia is now part of us.