NBA, Vimeo, BBC and many OTT platforms join our adventure into the digital revolution
Meet one of the newest additions to Amdocs
Organizations seeking to sell digital content to online viewers have a number of challenges. It must be easy for users to find and buy content. The technical solution for selling the content should be quick and inexpensive to deploy, and have the agility and flexibility to support many offer types as well as rapid launch of new offers. And the business proposition should not incur risk of excessive costs up front.
Examples of such organizations could be any OTT, entertainment, media or content company like Vimeo, NBA, NFL, NASCAR, BBC and many others who have chosen an OTT SaaS-based solution from Vindicia.
Amdocs’ recent acquisition of Vindicia, leaders in the area of subscriber management and payment, opens the door to innovative opportunities for communications service providers to benefit from Vindicia’s capabilities through better monetization of OTT entertainment assets and cultivating “on-demand use”.
Entertainment has become key to service providers’ growth plans, as witnessed by a slew of acquisitions – AT&T and DirecTV, Comcast and NBC, Vodafone and Kabel Deutschland, Verizon and AOL and most recently also Yahoo, to name but a few. Moreover, hundreds of CSPs have entered into partnerships with OTT entertainment providers like Netflix, Hulu and Spotify. Others have launched their own OTT brands like Astro Go and Globe Hooq.
Vindicia offers a pure SaaS cloud-based platform – with a low-risk and rapid set-up approach. The platform combines multiple offer types – such as promotions, discounts, gifts, allowances and coupons – with ultra-fast time to market (hours), and the flexibility to experiment with offer parameters. All this helps CSPs be as agile as OTTs and promote, sell and monetize their entertainment content more effectively.
The Vindicia platform also helps CSPs address the new phenomenon of “on-demand use”. Users today have little patience. They want to consume services now without having to sign up in advance or commit to a long-term subscription. Vindicia supports this. The problem with on-demand use is that it does not generate significant revenue for CSPs.
Vindicia and Amdocs together offer a solution that enables CSPs not just to sell content to on-demand users, but also target these on-demand users with personalized offers, and upsell them to long-term bundles, effectively converting low-value on-demand consumers into high-value long-term subscribers. In a saturated market with high acquisition costs and long ROI, this constitutes a whole new and low-cost paradigm for acquiring new customers.
Stay tuned for more about Amdocs and Vindicia.