3 Ways to Drive Revenue
All service provider execs are sweating over dropping revenues.
Amdocs’ latest portfolio release – CES 10 – that launched in February 2016 offers 3 easy strategies for diversifying business and generating revenue – beyond traditional quadplay – without huge upfront investments.
Judging by attendees’ reactions at MWC, Internet of Things (IoT) is poised to skyrocket, although more conservative pundits foresee the real breakthrough coming only with 5G availability.
Amdocs drives IoT revenue for service providers from an original angle with a cloud-based, multi-tenant IoT platform, which serves all three main players in the IoT chain: equipment manufacturers, enterprises, and consumers. The platform supports onboarding, billing, complex settlements and partner models, and delivery of other services that extend value of IoT for service providers beyond just connectivity.
Entertainment (TV/video, music, games) is a mega business with a staggering $500 billion spent globally in Mergers & Acquisitions across telecoms and entertainment. Service providers that acquired entertainment assets are now looking for strategies to monetize them.
This is where CES 10 steps in. CES 10 supports entertainment as another multi-play line of business. With CES 10, service providers can easily and quickly build personalized offers and promotions that bundle traditional communications (fixed, mobile, price plans etc.) together with premium digital content (e.g. movies, sport events, channels etc.) and rapidly launch them to highly targeted populations to drive effective up-sell and cross-sell.
Monetize Occasional Users
When it comes to entertainment, many service providers today are missing a potential quick win – monetizing their premium content by offering it to non-subscribers. A noteworthy segment here is “occasional users”. These users buy content they desire wherever they find it, without committing to a specific provider.
With Amdocs Occasional Use Monetization solution, which is a nimble cloud-based solution launched in CES 10, service providers can sell their premium content as individual programs, games or skinny bundles to non-subscribers in order to drive revenues. Moreover, over time, the service provider can get to know the occasional users’ interests and preferences and design focused promotions to tempt them to convert to higher value light or full subscriptions.
These are just three of the monetization tools launched in Amdocs CES 10. Look out for my next blog to hear about more.
About the author: Michael Isaacs has been involved in the communications industry for over 20 years, spending the last five with responsibility for marketing Amdocs’ extensive portfolio of communications industry offerings. When not running after his six kids, Michael is the guy connecting the dots to get a holistic view of industry challenges and opportunities.