VoD Packs for Mobile Customers? Yes We Can!

VoD Packs for Mobile Customers? Yes We Can!

Multi-play evolving to entertainment services

As digital economy services become more prominent, service providers are evolving their multi-play strategies to include entertainment services on top of their traditional communication services. Amdocs CES 10 allows them to monetize entertainment services in line with this shift.

Amdocs Entertainment provides a differentiating commerce experience with personalized offers, pricing, and promotions. It enables service providers to break up the monolithic TV pack into skinny bundles to better monetize their assets.
Amdocs CES 10 supports transactional video on demand (TVOD), pay per view (PPV), TV daily/weekly/monthly-passes, and VOD allowances, including bundles with communication services and hard goods.

Key Benefits

Benefits of this new solution include:

  • Content monetization via new business models – Personalized cross-LoB offers and promotions that flexibly bundle entertainment and communications services

  • Fast time to market for new products and services, enabling customers to quickly adopt creative multi-play strategies

  • Rapid, easy launch of new offers and promotions by business users using a single catalog

  • Amdocs Big Data Analytics insights provide micro-segmentation to cross-sell and up-sell via
    the end customer’s preferred channel
About the author: Alon Bar is a product marketing manager at Amdocs, with over 16 years of experience in the communications IT industry. He is responsible for creating awareness, positioning and bringing to market Amdocs’ portfolio solutions. This role includes defining the business strategy and direction and encompasses new offering development, innovative technology and market insight.

Summary

As digital economy services become more prominent, service providers are evolving their multi-play strategies to include entertainment services on top of their traditional communication services.

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Summary

As digital economy services become more prominent, service providers are evolving their multi-play strategies to include entertainment services on top of their traditional communication services.

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