Protecting your customers’ data for better business
Used properly, customer data can help optimize operations, develop personalized marketing strategies and provide individualized care – increasing revenues and reducing costs. In a recent survey, customers even said they’d be willing to share more personal information if it meant getting better service, such as a better service bundle or more video content.
But the flip side is also true: Let it fall into the wrong hands and you’ll pay dearly.
Data breaches drive bad press for your organization and can depress your stock price. Data privacy regulations like GDPR make lapses even more costly. British Airways for example, was recently fined £183m for compromising their customers' personal and financial details.
The bottom line is that if you protect your customer’s data and be upfront about how you use it, you’ll be rewarded with more information, enabling you to provide a better, richer customer experience.
To learn how Amdocs Data Privacy Solution provides the protection your customers and regulators demand, while freeing you use data to provide personalized care, tailored offerings and much more, visit us at https://www.amdocs.com/privacy-solutions.