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Why CMOs are taking charge of CSPs digital transformations

Chris Antlitz, Principal Analyst

Technology Business Research

01 Feb 2020

Technology Business Research

Why CMOs are taking charge of CSPs digital transformations

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A study from TBR into CSPs’ marketing needs and objectives has revealed that improving customer ex-perience is seen as an overarching strategic goal and challenge, as well as keeping up with change – particularly with regards to 5G.

The research suggests CSPs are struggling to achieve these goals and are searching for solutions – spe-cifically looking to CMOs to position them to capitalize on new opportunities. Read the report to learn more about why marketers are assuming a key role in helping companies leverage technology to drive improved business outcomes.

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