Satellite-to-mobile connectivity is no longer optional. With 62% of consumers saying it influences provider choice, CSPs must master hybrid complexity. Amdocs INS unifies terrestrial and satellite networks with AI, APIs, and closed-loop orchestration—turning challenges into autonomous, seamless experiences.
Why CSPs can no longer treat satellite as optional
Satellite-to-mobile connectivity has become a key differentiator for CSPs. According to recent research from Amdocs*, 62% of consumers said satellite-based features would influence their choice of service provider. That's a powerful message. And when asked to prioritize specific network improvements, broader coverage topped the list at 46%, with satellite connectivity ranking at 29% - equal to device upgrade options at 28%.

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Clearly, as coverage gaps that were once tolerable become deal-breakers, CSPs can no longer treat connectivity solutions as separate, standalone offerings.
Hybrid network complexity
Delivering on this demand is far from straightforward. Terrestrial and satellite networks (e.g., LEO) operate under different architectures, service-level agreements, and performance KPIs. Bringing the two together creates a complex operational fabric, where visibility gaps can translate into customer dissatisfaction. Furthermore, handovers between ground and orbit connections must be seamless, latency needs to be managed in real time, and outages have to be predicted before they occur. Add in that CSPs are often partnering with multiple satellite providers, and the operational challenge escalates further – often resulting in service disruptions that drive churn, SLA penalties, and spiralling operational costs.
Building unified network operations
The key to managing complex hybrid networks lies in acquiring unified operational capabilities. Amdocs Intelligent Networking Suite (INS), with its Service Assurance Suite (SAS) and advanced OSS capabilities, was designed with this challenge in mind, allowing CSPs to monitor, automate, and assure services across terrestrial and satellite domains – with:
- Unified visibility: A single operational view of both ground and satellite assets.
- AI-driven automation: Predictive fault detection, proactive resolution, and self-healing workflows.
- Closed-loop orchestration: Continuous optimization across domains.
- API-enabled integration: Seamless connectivity with partner ecosystems and rapid onboarding of new services.
- Customer-centric assurance: Directly translates network performance into subscriber quality of experience (QoE).
In practice, when a CSP partners with a satellite provider, their operations teams will typically need to juggle multiple monitoring tools, while dealing with limited visibility across domains. Amdocs SAS solves this problem by providing unified tracking and real-time optimization of end-to-end performance, creating one cohesive operational fabric.
Real-world impact
Beyond operations, the benefits extend directly to addressing consumer expectations, allowing CSPs to deliver broader coverage and in-demand innovative features. For consumers, this might include premium consumer plans with “always-on” satellite coverage. For enterprises, it might include plans with resilient, dual-domain connectivity. In addition, it allows CSPs to launch new bundles quickly, without the integration problems that typically slow time-to-market. Benefits include reduced churn and new monetization opportunities – positioning satellite integration as a growth driver rather than just an operational challenge.
Case study: driving connectivity at sea
A global connectivity provider recently transformed its cruise services with an AI-powered service assurance platform. The goal was to deliver high-speed, low-latency internet and superior digital experiences, even in remote maritime regions. By deploying Amdocs INS, the provider overcame challenges like manual processes, fragmented systems, and inconsistent service models. The solution introduced standardized workflows, centralized monitoring, and closed-loop automation, enabling proactive fault resolution and SLA compliance. Results included faster time-to-market, reduced operational complexity, and a scalable foundation for future services.
Turning technical challenges into competitive advantage
Mastering the hybrid network complexity challenge is an essential milestone along the path toward offering innovative service experiences. But importantly, it also serves as the stepping stone toward autonomous, zero-touch networks – a journey supported by active standards development through TM Forum and Mplfy initiatives, where Amdocs is a key contributor alongside leading operators.
CSPs ready to take this next step need operational foundations that treat satellite as a seamless extension of terrestrial networks. This is where Amdocs INS turns operational complexity into streamlined hybrid network control, enabling seamless partner integration, accelerated service launches, and the foundation for autonomous operations.
*The Life of a Smartphone: 2025 Connectivity Report, conducted by Amdocs in August 2025, using Dynata, which surveyed 1,000 general US consumers.