Les Mills - Creating a seamless digital platform.
Could connecting platforms put Les Mills fitness clubs and instructors in better shape around the world?
We envisioned, designed, and delivered a one-stop digital platform that combined the functionality of their three disparate systems.
The Challenge
International fitness powerhouse, Les Mills, needed a cohesive digital offering that boosted client acquisition, retention, and referrals. With three disconnected platforms for clubs and instructors, Les Mills knew it needed to consolidate their systems to achieve their goals.
The Solution
We jumped in with stakeholder interviews to understand the Les Mills user experience from all perspectives. We identified the needs of each type of user and where the experiences they received fell short. We envisioned, designed, and delivered a one-stop digital platform that combined the functionality of their three disparate systems. The dynamic and inclusive experience supports clubs, members, and instructors around the world.
The Results
Les Mills Connect enables instructors and clubs to deliver high-quality fitness experiences to members around the world. It’s now easier than ever for instructors to find work, and for clubs to find instructors.
The new digital ecosystem identified and closed frustrating customer experience gaps, especially in cx perception and consistency.
