Reinvention through M&A: Three Ireland’s digital-led approach to achieve the ultimate seamless omnichannel customer experience
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When Three Ireland acquired O2 Ireland, they recognized that rebranding wasn't going to be enough.
Instead, they went for a full business support system (BSS) consolidation, and simultaneously reinvented their customer experience. Their vision was to create a personalized and predictive digital-first omnichannel experience for business and retail customers. Three Ireland's new solution utilizes our Digital Experience API layer based on TM Forum’s Open APIs, with a focus on digital customer commerce and care, and includes line-of-business extensions.
It has delivered everything our teams were expecting and more. To see the results and the behind-the-scenes work that has made the vision a reality, check out the case study.
