Feb 21, 2022
How will data and AI shape the future of marketing?
Jim Jackson, a passionate marketing leader, unveils many of his strategies behind effective marketing powered by data and told through story. On this episode, he discusses his journey in the field, what is exciting about marketing today, and gives advice to aspiring young marketers based on his 23 years of experience.
Excelling in the competitive world of marketing requires advanced data and analytics. The evolution of marketing data, tools, and channels has increased the ability for marketers to connect more personally with their audiences.
Jim Jackson has been in the game for more than two decades, and he is now the EVP and CMO at Hewlett Packard Enterprise. His passion for the industry comes from a love for creative storytelling. He’s excited about the work he and his team get to do with everything from demand gen, product marketing, and ABM. On this episode of Future of Tech, Jim explains how he has reworked the digital advertising strategy at HPE, and why he is focused on engagement and partnerships. Plus, Jim talks about how marketing can be a catalyst for change inside of your organization and he encourages aspiring marketers to find what it is that they love about marketing and chase that.