How will data and AI shape the future of marketing?

How will data and AI shape the future of marketing?

Avishai and marketing innovator Jim Jackson discuss Jim's digital advertising strategy at HPE, why he's focused on engagement and partnerships, and more.

Author Image

Avishai Sharlin, Division President of Amdocs Technology

S3 E9

21 Feb 2022

45:00

How will data and AI shape the future of marketing?

Layout canvas

Feb 21, 2022
How will data and AI shape the future of marketing?

Jim Jackson, a passionate marketing leader, unveils many of his strategies behind effective marketing powered by data and told through story. On this episode, he discusses his journey in the field, what is exciting about marketing today, and gives advice to aspiring young marketers based on his 23 years of experience.

Excelling in the competitive world of marketing requires advanced data and analytics. The evolution of marketing data, tools, and channels has increased the ability for marketers to connect more personally with their audiences.

Jim Jackson has been in the game for more than two decades, and he is now the EVP and CMO at Hewlett Packard Enterprise. His passion for the industry comes from a love for creative storytelling. He’s excited about the work he and his team get to do with everything from demand gen, product marketing, and ABM. On this episode of Future of Tech, Jim explains how he has reworked the digital advertising strategy at HPE, and why he is focused on engagement and partnerships. Plus, Jim talks about how marketing can be a catalyst for change inside of your organization and he encourages aspiring marketers to find what it is that they love about marketing and chase that.

Recent episodes

WHY STOP
AT AVERAGE?

make it
amazing

Your future looks
breath-taking from here

cloud

Embrace the cloud and together we’ll see your business agility, innovation and scalability soar to new heights.

Simplify the complex,
deliver the brilliant

automation

Discover the streamlined, cost-efficient and intelligent answer to increasingly complex customer, IT and network demands.

\
Fill your customers’ day
with content they love

media

Build an irresistible content proposition and experience that keeps your customers coming back for more.

Reinvent the customer
experience. Every day.

digital

Discover the agility to deliver a jaw-dropping digital experience that always exceeds expectations.

Make today’s impossible
tomorrow’s possible

5G

Unlock the full potential of 5G and shape the network to create new capabilities, unique business models and game-changing opportunities.

Explore

about Amdocs

Discover how Amdocs can help your business.

cloud

Your future looks breath-taking from here.

automation

Simplify the complex, deliver the brilliant.

media

Fill your customers’ day with content they love.

digital

Reinvent the customer experience. Every day.

5G

Make today’s impossible tomorrow’s possible.

Close

 

Apologies, our website does not support this browser