The role of VoC at Amdocs
How does Amdocs use WIIFM (what’s in it for me?) in its VoC program?
Amdocs' Tzachi Ben-Sasson joins The Account Experience podcast to discuss how to create a better customer experience, overcome survey resistance and more.
Tzachi Ben-Sasson, Organizational Psychologist and Head of Global Voice of the Customer at Amdocs, talks about how he uses WIIFM (What’s in it for me?) to create a better experience for our customers. The idea is to create win-win situations for all parties participating in the program, including C-suite, account managers, and also customers, who often can be resistant to feedback programs.
Tzachi also goes into the importance of tying revenue to your program; making sure account managers are bonused on getting feedback and then acting upon that information to make differences that deliver value for customers.
About The Account Experience podcast
Presenters Adam Dorrell, CEO at CustomerGauge, Dave Barber, Global Director of Customer Success, Ian Luck, and Cary Self at CustomerGauge dissect how some of the world’s top brands are leveraging their B2B and Channel Partner Customer Experience (we call this “Account Experience”) to create passionate advocates and drive significant revenue growth.
