Verizon is Reimagining Connectivity for the Future
Verizon is Reimagining Connectivity for the Future
How Verizon is Building Smarter Networks, Empowering Businesses, and Driving Change
Mar 13, 2025
Verizon is Reimagining Connectivity for the Future
Verizon is a company that needs no introduction, as with over 140 million subscribers, it continues to push the boundaries of connectivity and innovation. Live from MWC Barcelona 2025, Matthew Roberts sits down with two of the company’s leaders for an exclusive look at the future of IoT and AI. First, he speaks with Ragu Masilamany from Amdocs and Shamik Basu, VP of Strategic Connectivity at Verizon, to explore how 5G is transforming the Internet of Things. They dive into the evolution of IoT, from basic sensor monitoring to today’s advanced AI-driven applications, and discuss the real-world impact of 5G, from smart cities to autonomous vehicles. Shamik also unpacks the global challenges facing IoT adoption and how Verizon is tackling them with cutting-edge solutions. Next, Matt sits down with Iris Meijer, CMO & Chief Product Officer at Verizon Business, to understand Verizon’s AI strategy and how the company is harnessing artificial intelligence to drive success. From AI-powered workload management to customer support innovations, Iris shares how AI is reshaping enterprise solutions. She also delves into AI’s role in storytelling, personalized marketing, and campaign optimization, offering insights into how different generations are embracing AI in unique ways. From connectivity to intelligence, this episode provides a front-row seat to the future of Verizon and beyond.
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“We and yourselves and everyone else in the industry can come together and really collaborate to really help drive this ecosystem. I think that's the third unlock or what we call the trifecta – the hardware, the network, and now the device ecosystem are gonna come together to really deliver the outcomes that customers are looking for.”
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Shamik Basu, VP of Strategic Connectivity, Verizon
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“I think storytelling has always been important and it's become even more important. I think the challenge is we talk so much about the technology, but at the end of the day, if you think about consumer customers or business customers, you need to convince them. You need to tell the stories. You need to show them how they actually benefit from the technology. So I think storytelling is absolutely critical. And I think AI can help marketeers as well when it comes to storytelling and even storytelling at scale. If you think about personalization it's been something that marketeers have talked about for years. But now, together with AI and GenAI, we can actually do personalization at scale and really focus on the storytelling and focus on a segment of one, which is so exciting and I think it's exciting for our customers but for us as well.”
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Iris Meijer, Chief Product & Marketing Officer, Verizon Business
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“This secret sauce is called eSIM. So the remote provisioning is a fantastic tool that the operators have in terms of being able to deliver services cost effectively, but also give some controls back to the enterprises to essentially manage them as if they are managing any of the Wi -Fi connected devices.”
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