Case study

Digital

Reinvention through M&A: Three Ireland’s digital-led approach to achieve the ultimate seamless omnichannel customer experience

05 Feb 2020

Reinvention through M&A: Three Ireland’s digital-led approach to achieve the ultimate seamless omnichannel customer experience

Layout canvas

When Three Ireland acquired O2 Ireland, they recognized that rebranding wasn't going to be enough.

Instead, they went for a full business support system (BSS) consolidation, and simultaneously reinvented their customer experience. Their vision was to create a personalized and predictive digital-first omnichannel experience for business and retail customers. Three Ireland's new solution utilizes our Digital Experience API layer based on TM Forum’s Open APIs, with a focus on digital customer commerce and care, and includes line-of-business extensions.

It has delivered everything our teams were expecting and more. To see the results and the behind-the-scenes work that has made the vision a reality, check out the case study.

 

Apologies, our website does not support this browser