According to The Changing Divide Report 2023, the majority of American consumers now have dependable internet access. However, as our homes become more interconnected, fresh obstacles are emerging that jeopardize the progress made and may deepen the digital divide.
"We've long recognized that a lack of connectivity is a significant problem, but in today's world, access has become non-negotiable. Failing to ensure universal connectivity only serves to exacerbate the digital divide, leaving those on the lower end of the socioeconomic ladder at an even greater disadvantage in their personal, professional, and academic pursuits. Given the role that technology and connectivity play in driving the global economy, it's our collective responsibility to remain persistent in our efforts to close this gap."
Findings from the research include:
- Almost all consumers now consider internet a necessity like running water and electricity
- Households with more than 9 connected devices have nearly doubled since 2021
- Almost half of consumers say they are generally happy with their home internet, but occasionally have issues. However, 11% still struggle with connectivity.
- Nearly two-thirds (61%) of consumers are concerned new technologies like the metaverse, AR and more will increase a divide
- Even with reliable internet connectivity, issues are still occurring in the home around broadband speed, too many people using at once, or general service interruptions
These insights highlight several critical topics that must be discussed to ensure increased demand for connectivity in the home doesn’t cause a new kind of divide.