Analyst report


Why CMOs are taking charge of CSPs digital transformations

Chris Antlitz, Principal Analyst

Technology Business Research

01 Feb 2020

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A study from TBR into CSPs’ marketing needs and objectives has revealed that improving customer ex-perience is seen as an overarching strategic goal and challenge, as well as keeping up with change – particularly with regards to 5G.

The research suggests CSPs are struggling to achieve these goals and are searching for solutions – spe-cifically looking to CMOs to position them to capitalize on new opportunities. Read the report to learn more about why marketers are assuming a key role in helping companies leverage technology to drive improved business outcomes.


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