Analyst report

Media

Why CMOs are taking charge of CSPs digital transformations

Chris Antlitz, Principal Analyst

Technology Business Research

01 Feb 2020

Technology Business Research

Why CMOs are taking charge of CSPs digital transformations

Layout canvas

A study from TBR into CSPs’ marketing needs and objectives has revealed that improving customer ex-perience is seen as an overarching strategic goal and challenge, as well as keeping up with change – particularly with regards to 5G.

The research suggests CSPs are struggling to achieve these goals and are searching for solutions – spe-cifically looking to CMOs to position them to capitalize on new opportunities. Read the report to learn more about why marketers are assuming a key role in helping companies leverage technology to drive improved business outcomes.

WHY STOP
AT AVERAGE?

make it
amazing

Your future looks
breath-taking from here

cloud

Embrace the cloud and together we’ll see your business agility, innovation and scalability soar to new heights.

Simplify the complex,
deliver the brilliant

automation

Discover the streamlined, cost-efficient and intelligent answer to increasingly complex customer, IT and network demands.

Fill your customers’ day
with content they love

media

Build an irresistible content proposition and experience that keeps your customers coming back for more.

Reinvent the customer
experience. Every day.

digital

Discover the agility to deliver a jaw-dropping digital experience that always exceeds expectations.

Make today’s impossible
tomorrow’s possible

5G

Unlock the full potential of 5G and shape the network to create new capabilities, unique business models and game-changing opportunities.

Explore

about Amdocs

Discover how Amdocs can help your business.

cloud

Your future looks breath-taking from here.

automation

Simplify the complex, deliver the brilliant.

media

Fill your customers’ day with content they love.

digital

Reinvent the customer experience. Every day.

5G

Make today’s impossible tomorrow’s possible.

Close

 

Apologies, our website does not support this browser