Customer Engagement Platform

The AI-native Customer Engagement platform includes GenAI and agentic driven interactions that adapt in real time

customer engagement platform

Reimagining the Telecom
Experience Together

The AI-native omnichannel Customer Engagement platform includes Generative-AI domain-specific agents alongside sentiment analysis, predicative and conversational AI, and additional Generative-AI capabilities. This CRM solution leverages the power of Microsoft Dynamics 365 and Azure, verticalized for telecoms by Amdocs, to deliver unified, omni-channel AI-driven customer journeys with enhanced automation and personalization.

The platform spans the entire customer lifecycle – including marketing, commerce, sales, ordering, and customer service – and leverages the Amdocs Low-Code Experience Platform to accelerate the introduction of new customer journeys, experiences, and offerings, over any channel, in real time and at scale.

Generate Tomorrow's Signature Customer Experiences. Expectations have never been higher. Every interaction must feel effortless, personal, and exceptional. 
Elevate experiences beyond expectations with AI, GenAI and agentic driven interactions that adapt in real time, delivering WOW moments whenever, wherever, and however customers want.

The Customer Engagement Platform by Amdocs and Microsoft redefines what’s possible for CSPs, enabling them to craft experiences that feel personal, timely, and seamless. Customers expect wow moments - this platform turns those expectations into reality.

Spanning marketing, sales, commerce, and service, it unifies advanced telco and cloud-native capabilities in an open platform. With embedded analytics, AI, Generative AI, and AI Agents, it empowers employees with copilots, real-time insights, and collaboration tools to deliver proactive, personalized interactions.

Beyond CX, it enhances employee workflows, boosting efficiency and value at every touchpoint.

Learn more

Generate Tomorrows Signature Customer Experiences

In Action: Modernizing Engagement at PLDT 

Discover how PLDT, one of Asia’s leading communications providers, is transforming customer engagement and operations with the Customer Engagement Platform. Watch Gilbert Gaw, PLDT’s First Vice President and Head of IT and Transformation Office, share how AI-powered insights and unified workflows are helping deliver faster, more connected experiences.

How PLDT is Transforming Customer Experience with Amdocs and Microsoft

Benefits

  • Agentic Customer Engagement, Powered by aOS Cognitive Core

    Transform how you engage customers with Telco-specific AI, Generative AI, built-in copilots and AI agents. From predictive insights to personalized recommendations, the platform drives smarter, faster, and more impactful interactions across every function.

  • Personalized, Real-Time Customer Journeys

    Create deeply personalized, contextualized experiences across all channels and touchpoints. The platform adapts in real time, powered by AI, to anticipate customer needs and deliver tailored, seamless interactions.

  • Built for Telecom’s Unique Complexity

    Purpose-built to address the intricate challenges of telecoms, this platform combines the strengths of Microsoft and Amdocs into a unified, open, telco and cloud-native solution for both consumer and enterprise customers.

  • Supercharged Productivity, Collaboration, and Agility

    Empower teams to work smarter with AI-powered tools, integrated applications, and seamless collaboration across workflows. With intelligent, agentic tools, the platform enables effortless engagement, ensuring exceptional customer journeys at every touchpoint.

  • Frictionless Customer and Employee Experiences

    Harmonize journeys for customers and empower employees with intuitive, connected workspaces that enhance productivity, collaboration, and engagement.

  • Comprehensive, Scalable End-to-End Solution

    Support the CSP sales cycle end-to-end, from lead generation to post-purchase, with CatalogONE for offer management, Amdocs Order Management for smooth execution, and Customer Journey Orchestration powered by insights to enable personalized, real-time interactions.

eBook: The Telco Tipping Point

Why CSPs must generate tomorrow's signature customer experiences

Why CSPs must generate tomorrow's signature customer experiences

How PLDT Delivered Customer Experience Gains in Just Six Weeks

See how PLDT transformed customer service operations with Amdocs Unified Case Management and the Customer Engagement Platform, achieving a 27-point NPS improvement for a targeted use case.

Explore case study

Highlighted Reports

S&P Global: Amdocs Leading Telecom Transformation with Agentic BSS & GenAI

Explore how Amdocs’ AI-driven, telco-specific platform is redefining customer engagement and operational efficiency, as featured in the latest S&P Global Market Intelligence report

Get Report

Amdocs named a Leader in IDC MarketScape

Worldwide Customer Experience Platforms for Telecommunications 2025 Vendor Assessment

Get report

Amdocs achieves top recognition and is named Industry Leader in Telco CX by Omdia

Amdocs is the only vendor to receive Advanced Capability in every category in Omdia’s latest report on omnichannel solutions for telcos.

Get Report

Related Insights

Frequently Asked Questions

How does the Customer Engagement Platform improve collaboration and employee productivity?

Amdocs' Customer Engagement Platform embeds collaboration and productivity directly into workflows. Built-in integration with Microsoft Teams, Outlook, and productivity tools enables seamless collaboration across sales, care, and service teams. AI agents automate summaries, next-best actions, and follow-ups, reducing manual effort and context switching. This human-and-AI mesh improves employee efficiency, decision-making, and consistency across B2C and B2B engagement.

How is the Customer Engagement Platform built with Microsoft and verticalized for telecom?

The Customer Engagement Platform is a telecom-specific CRM solution co-engineered by Amdocs and Microsoft at the R&D level. It combines Microsoft Dynamics 365 and Azure with Amdocs' telco-grade data models, processes, and AI agents. Exclusively available through Amdocs, the platform embeds collaboration tools like Teams, supports B2C and B2B at scale, and delivers a cloud-native, purpose-built alternative to generic CRM platforms.

How does the platform support a human-and-AI operating model in telecom?

Amdocs' Customer Engagement Platform enables a human-and-AI operating model where AI agents and employees work together across the customer lifecycle. Agentic AI handles analysis, recommendations, and automation, while human agents focus on high-value engagement. Shared context, embedded collaboration tools, and telco-aware AI ensure efficient, guided, and scalable operations across marketing, sales, commerce, and care.

Can customers and agents start anywhere and continue seamlessly?

Yes. Amdocs' Customer Engagement Platform enables start-anywhere, continue-anywhere journeys for both customers and agents. Shared, real-time context flows seamlessly across digital, assisted, and self-service channels, allowing interactions to move effortlessly between touchpoints. AI agents and agentic orchestration preserve intent, history, and next-best actions, ensuring continuous, personalized experiences across B2C and B2B customer journeys.

Can we modernize incrementally, or does it force a big-bang replacement?

Amdocs' Customer Engagement Platform supports incremental modernization. Its modular, cloud-native, and composable architecture allows CSPs to modernize specific journeys, channels, or functions at their own pace. Open APIs and AI-driven agents enable coexistence with legacy systems, reducing risk while delivering faster time-to-value across B2C and B2B customer engagement.

Does AI understand telco rules, lifecycle state, and constraints?

Yes. AI within Amdocs' Customer Engagement Platform is telco-specific and lifecycle-aware, understanding telecom rules, product states, eligibility, pricing constraints, and service dependencies. Powered by agentic AI agents and the aOS Cognitive Core, it operates within governed telco logic, ensuring recommendations, automation, and actions are accurate, compliant, and aligned to real-world B2C and B2B telecom processes

Can this platform manage in-life changes without breaking journeys?

Yes. Amdocs' Customer Engagement Platform is designed to manage in-life changes, such as upgrades, downgrades, add-ons, suspensions, and replacements, without breaking customer journeys. Telco-specific AI agents understand lifecycle states, dependencies, and entitlements, enabling seamless, continuous experiences across channels. Shared context and agentic orchestration ensure changes are handled consistently across marketing, commerce, care, and billing for both B2C and B2B customers.

How fast can the Customer Engagement Platform show value?

Amdocs' Customer Engagement Platform is designed to show value quickly through modular deployment, pre-integrated telco journeys, and configuration-led tooling. CSPs can launch targeted use cases in weeks, not months, modernizing incrementally while delivering immediate CX and efficiency gains. AI agents and low-code orchestration accelerate adoption, enabling faster time-to-value across B2C and B2B customer engagement.  PLDT launched customer service and case management on the platform and achieved a 27-point NPS increase in just six weeks for a targeted use case.

How does Amdocs support B2B and complex enterprise selling?

Amdocs supports B2B and complex enterprise selling through a telco-specific Customer Engagement Platform designed for multi-party, multi-service sales cycles. It combines CPQ, catalog-driven commerce, order orchestration, and AI agents to manage complex pricing, SLAs, and lifecycle changes. Agentic AI guides sales teams with contextual recommendations, enabling faster, more accurate enterprise deals across B2B and partner ecosystems.

How does the Customer Engagement Platform compare to generic solutions

Unlike generic CRM platforms, Amdocs' Customer Engagement Platform is purpose-built for telecom complexity. It natively understands telco products, pricing, lifecycle states, and in-life changes across B2C and B2B. Embedded AI agents operate within telco rules, enabling end-to-end journeys across commerce, care, billing, and fulfillment, without heavy customization, fragmented data models, or brittle integrations.