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BRAND/ON

A modular, pre-integrated solution that gives you a head start with the right tools tailored to your business needs.

brand on by amdocs

What is Amdocs
BRAND/ON?

BRAND/ON is your shortcut to launching a telecom business faster. Whether you're building a digital MVNO, enabling wholesale MVNOs, launching a white-label telecom brand, or introducing fiber and IoT services, BRAND/ON delivers a curated set of technologies, pre-integrated tools, and AI-powered telecom capabilities designed to accelerate growth and simplify operations.

Built on a cloud-native telecom platform, BRAND/ON combines Digital BSS, eSIM enablement, billing, customer engagement, and service monetization capabilities into a flexible telecom SaaS solution. This enables communication service providers and digital brands to launch new services faster, scale efficiently, and deliver seamless digital customer experiences.

BRAND/ON - Built to Power Your Digital Telco

BRAND/ON Bundles

Digital MVNO

For digital-first brands launching fast with lean teams. Needs scalable digital operations, instant eSIM activation, seamless billing, and AI-driven care to grow efficiently.

Digital MVNO Bundle

  • Digital BSS 
  • Digital Bill
  • eSIM
  • Media & Content
  • Agentic MVNO
  • Retain

Travel Brand 

For MVNOs targeting travelers who expect reliable, instant connectivity. Requires global-ready operations, eSIM onboarding, and transparent roaming billing.

Travel Brand  Bundle

  • Digital BSS
  • Digital Bill
  • eSIM

Wholesales MVNE platform

For operators hosting multiple MVNOs. Needs multi-tenant management, automated onboarding, eSIM support, and unified billing for partners.

Wholesales MVNE platform Bundle

  • Digital BSS
  • Digital Bill
  • eSIM
  • Retain

Mobile influencer Sub Brand 

For lifestyle or influencer-led brands targeting niche communities. Needs flexible offers, quick activation, AI personalization, and lifestyle service bundling.

Mobile influencer Sub Brand  Bundle

  • Digital BSS
  • Digital Bill
  • eSIM
  • Agentic MVNO
  • Media & Content 
  • Retain

Fiber Brand 

For fiber providers expanding into mobile. Needs bundled service management, simple billing, automated care, and value-added upsell opportunities.

Fiber Brand Bundle

  • Digital BSS
  • Digital Bill
  • Agentic MVNO
  • Media & Content 
  • Retain

IoT Sub Brand/MVNx 

For IoT players launching connectivity services. Needs lean device management, AI insights, flexible billing, and bundled service monetization.

IoT Sub Brand/MVNx  Bundle

  • Digital BSS
  • Media & Content
  • Digital Bill
  • Agentic MVNO

Check Out Our White Label App: Your Brand, Your Experience, Ready to Launch

Our white label app lets you launch a fully branded mobile service with everything you need to attract and retain customers:

  • Branded design - Your look and feel, powered by connectX.
  • Custom plans - Let users build their own mobile plans.
  • Flexible models - Prepaid, postpaid, hybrid, and more.
  • Promotions - Launch offers, discounts, and campaigns.
  • OTT & bundles - Add streaming and subscription services.
  • All-in-one platform - Manage it all from a single interface. 

What’s Inside the BRAND/ON Bundles?

Each BRAND/ON offering includes a powerful mix of Amdocs technologies - pre-integrated and fine-tuned to fit your specific business type.

Telco in a Box
Telco in a Box - Powered by Amdocs ConnectX

Your core SaaS BSS - modular, cloud-native, and AI-optimized. Supports everything from product catalog to customer care, charging, billing, and analytics.
Explore Digital BSS (Amdocs ConnectX)

Agentic MVNO for telecom
Agentic MVNO- Powered by Amdocs AI

AI built for telecom. Powers customer engagement, support automation, churn prediction, and intelligent offer management-all out-of-the-box and ready to learn your business.
Explore AI Platform

eSIM by Amdocs
eSIM - Powered by Amdocs eSIM Cloud

Seamless digital activation. Supports remote provisioning, real-time entitlement, and frictionless onboarding - perfect for digital-first and travel-focused brands.
Explore eSIM Platform

Media & Content
Media & Content - Powered by Amdocs MarketONE

Your plug-and-play ecosystem for value-added services. Easily bundle, upsell, and integrate third-party offerings-ranging from entertainment and insurance to cloud storage and wellness.
Explore Subscriptions Marketplace

Digital Bill - Powered by Amdocs Bill Experience
Digital Bill - Powered by Amdocs Bill Experience

Modern billing and invoicing system with transparent usage breakdowns, personalized notifications, and seamless payment journeys - all designed to reduce bill shock and increase trust. 
Explore Billing Platform

Retain - Powered by Amdocs Vindicia
Retain - Powered by Amdocs Vindicia

Recover up to 50% of failed payments and minimize churn with Vindicia Retain AI-driven, risk-free solution, optimizing revenue and enhancing subscriber experience.
Explore Retain - Powered by Amdocs Vindicia
 

BRAND/ON's Benefits - Launch Faster, Grow Smarter

  • Go live in under 3 months

    Pre-integrated bundles reduce setup time and complexity.

  • Low operational effort

    Cloud-native SaaS model minimizes ongoing maintenance.

  • New offers in minutes

    Flexible product catalog and workflows enable rapid changes.

  • Trusted technology

    Used by leading MVNOs around the world.

Meet Melon Digital, the first truly digital MVNO enabler brand

Calvin Collett, Melon Digital founder & CEO, chats with Scott Bicheno about the launch of Melon and its partnership with Amdocs

BRAND/ON = Less Complexity, More Momentum.

  • SaaS simplicity with cloud-native scale
  • Launch-ready configurations-no heavy setup
  • Built-in AI to power engagement, care, and growth
  • Tailored bundles for each telco model
brand/on features

Latest BRAND/ON insights

Frequently Asked Questions (FAQs)

What is Amdocs BRAND/ON?

Amdocs BRAND/ON is a modular, pre-integrated telecom business launch platform designed to help organizations quickly launch and scale digital telecom brands, MVNOs, fiber services, and IoT connectivity businesses. By combining cloud-native technologies, telecom-specific capabilities, and AI-powered tools, BRAND/ON enables businesses to reduce complexity, accelerate deployment, and grow with confidence.

How does BRAND/ON help launch an MVNO or digital telecom brand?

BRAND/ON helps organizations launch MVNOs and digital-first telecom brands faster through pre-integrated technologies, launch-ready configurations, and telecom-specific business capabilities. The platform combines Digital BSS, billing, eSIM enablement, customer engagement, and AI-powered automation to simplify operations, reduce time-to-market, and support efficient growth from day one.

What technologies are included in Amdocs BRAND/ON?

BRAND/ON includes a curated set of pre-integrated telecom technologies tailored to different business models. Depending on the selected bundle, capabilities can include Digital BSS, Digital Bill, eSIM, AI-powered customer engagement, subscriber retention solutions, and media and content services. These technologies work together to support digital operations, customer management, service monetization, and business growth.

Which telecom business models does BRAND/ON support?

BRAND/ON supports a wide range of telecom business models, including digital MVNOs, travel-focused connectivity brands, wholesale MVNE platforms, mobile sub-brands, fiber service providers, and IoT connectivity businesses. Its flexible architecture and pre-configured bundles enable organizations to select the technologies and capabilities best suited to their specific market strategy and growth plans.

Why is BRAND/ON a faster way to launch and scale a telecom business?

BRAND/ON accelerates telecom business launches through pre-integrated solutions, cloud-native SaaS technology, built-in AI capabilities, and launch-ready configurations that minimize implementation effort. By reducing operational complexity and eliminating the need to assemble multiple standalone systems, organizations can go live faster, introduce new services quickly, and scale efficiently as customer demand grows.