What is Amdocs BRAND/ON?
BRAND/ON is your shortcut to launching a telecom business-faster. Whether you're building a digital-first brand, enabling wholesale MVNOs, or launching fiber or IoT services, BRAND/ON delivers a curated set of technologies, pre-integrated tools, and AI-powered capabilities to fit your model and scale as you grow.
BRAND/ON Bundles
Check Out Our White Label App: Your Brand, Your Experience, Ready to Launch
Our white label app lets you launch a fully branded mobile service with everything you need to attract and retain customers:
- Branded design - Your look and feel, powered by connectX.
- Custom plans - Let users build their own mobile plans.
- Flexible models - Prepaid, postpaid, hybrid, and more.
- Promotions - Launch offers, discounts, and campaigns.
- OTT & bundles - Add streaming and subscription services.
- All-in-one platform - Manage it all from a single interface.

What’s Inside the BRAND/ON Bundles?
Each BRAND/ON offering includes a powerful mix of Amdocs technologies - pre-integrated and fine-tuned to fit your specific business type.
 
  Telco in a Box - Powered by Amdocs ConnectX
Your core SaaS BSS - modular, cloud-native, and AI-optimized. Supports everything from product catalog to customer care, charging, billing, and analytics.
Explore Digital BSS (Amdocs ConnectX)
 
  Agentic MVNO- Powered by Amdocs amAIz
AI built for telecom. Powers customer engagement, support automation, churn prediction, and intelligent offer management-all out-of-the-box and ready to learn your business.
Explore AI Platform - amAIz
 
  eSIM - Powered by Amdocs eSIM Cloud
Seamless digital activation. Supports remote provisioning, real-time entitlement, and frictionless onboarding - perfect for digital-first and travel-focused brands.
Explore eSIM Platform
 
  Media & Content - Powered by Amdocs MarketONE
Your plug-and-play ecosystem for value-added services. Easily bundle, upsell, and integrate third-party offerings-ranging from entertainment and insurance to cloud storage and wellness.
Explore Subscriptions Marketplace
 
  Digital Bill - Powered by Amdocs Bill Experience
Modern billing and invoicing system with transparent usage breakdowns, personalized notifications, and seamless payment journeys - all designed to reduce bill shock and increase trust. 
Explore Billing Platform
 
  Retain - Powered by Amdocs Vindicia
Recover up to 50% of failed payments and minimize churn with Vindicia Retain AI-driven, risk-free solution, optimizing revenue and enhancing subscriber experience.
Explore Retain - Powered by Amdocs Vindicia
 
BRAND/ON's Benefits - Launch Faster, Grow Smarter
-   Go live in under 3 monthsPre-integrated bundles reduce setup time and complexity. 
-   Low operational effortCloud-native SaaS model minimizes ongoing maintenance. 
-   New offers in minutesFlexible product catalog and workflows enable rapid changes. 
-   Trusted technologyUsed by leading MVNOs around the world. 
Calvin Collett, Melon Digital founder & CEO, chats with Scott Bicheno about the launch of Melon and its partnership with Amdocs
BRAND/ON = Less Complexity, More Momentum.
- SaaS simplicity with cloud-native scale
- Launch-ready configurations-no heavy setup
- Built-in AI to power engagement, care, and growth
- Tailored bundles for each telco model

Learn more about BRAND/ON
Latest BRAND/ON insights
28 Aug 2025
Emma Mohr-McClune
Chief Analyst and Practice Lead – Telecom, GlobalData
19 May 2025
07 May 2025
 
  Ramya Patel, Data & Intelligence Leader, Americas
28 Jan 2025
19 Dec 2024
Marcello Michienzi, Customer Business Executive, Amdocs
17 Dec 2024
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Meet our experts to learn how
Amdocs BRAND/ON can drive growth for your business.
Book a free trial
Meet our experts to learn how
Amdocs BRAND/ON can drive growth for your business.
 
  
   
   
   
   
   
   
    
   
   
   
   
   
   
   