Research: The New Viewer
A recent study from Vanson Bourne shows customers are frustrated with today’s TV options. Consumers are willing to spend more – and give up private data– for expanded access to premium content, personalized bundles and flexible viewing options.
Download the executive summary
Findings reveal what today’s viewers want, and what they’ll give to get it.
Read the full Vanson Bourne report
Vital insights from 2,500 consumers worldwide.
Executive Blog: Helpful or creepy? Would you share your data for better TV recommendations?
How can CSPs deliver a compelling, personalized experience while respecting the data that consumers trust them with? Darcy Antonellis, Darcy Antonellis, Head of Amdocs Media and CEO of Vubiquity, shares her thoughts.
Infographic: U.S. snapshot
What do consumers need in a perfect bundle?
Infographic: U.K. snapshot
How satisfied are consumers, and how open are they to personalization?
Executive Blog: OTT: Running to stand still?
Is OTT at a saturation point, or is there still a vast blue ocean ahead of us? It all depends on the “job to be done.” Raman Abrol, General Manager, Media Portfolio and Emerging Markets, weighs in.
GIF: Consumer viewing habits
The top U.S. findings, in animated form.
How quickly can you disrupt the content landscape?
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Viewers willing to part with £800+ a year
The Verdict highlights how consumers are willing to sacrifice price for more content.
Consumers open to more ads for better TV
The Drum explains how acceptance of ads comes only as part of a give and take.