February 2021 - For the 13th Annual Media Excellence Awards, which honor global innovation and leadership in mobile, technology and entertainment, the Excellence in Payment/Crypto/Commerce Award has been won by the innovative MarketONE platform by Amdocs Media – an Amdocs division.
This is in fact a second industry award win for MarketONE in as many months, having already taken home industry association IABM’s BaM® Award in the Monetize category last month. MarketONE was described by the BaM® judges as "a comprehensive solution to easily monetize content to a wide audience” who also highlighted how “the connection to help OTTs move from cloud-only isolated locations to real networks will greatly accelerate the opportunity for OTTs to be seen as equal to more traditional channels."
A win-win solution for everyone
A cloud-based, multi-tenant SaaS platform, with a microservices based architecture, MarketONE helps service providers manage partnerships at scale, expand digital services, and evolve OTT bundling strategies and offers an innovative win-win solution for both communication service providers, and the OTT content providers.
MarketONE combines scalable OTT partner management, flexible monetization and a seamless user-centric experience. The platform’s expanding ecosystem of pre-integrated OTTs empowers operators to aggregate and successfully monetize partners in video, sports, music, gaming and more.
MarketONE enables telecom and cable operators to embrace the full range of subscription bundling, while giving customers value and convenience for their entertainment needs. Operators can now be more dynamic in their approach and go to market quicker. Meanwhile, OTT partners can expand their customer base and market footprint with operators, an ideal distribution partner across the globe thanks to their extensive reach.
A single digital ID for each user simplifies everything
The end consumers also benefit – for telecom and cable operators who are bundling OTTs as an aggregation or a retention strategy, the customer experience has previously often been a frustrating one thanks to the requirement of multiple sign ons: “Only 28% enjoy an effortless activation process for telco-bundled OTT media services” [Omdia]. But thanks to MarketONE’s ability to assign a single digital identity per user, the experience is much simpler since the user can now avoid the need for multiple logins, payments, profiles, and preferences.
Already deployed and proven
MarketONE is live at numerous operators with hundreds of thousands of transactions already processed, to support their respective PayTV strategies of premium content and OTT subscriptions.
About the awards
The Media Excellence Awards honor and recognize leaders, innovators and game changers working towards creating better, more disruptive technologies through mobile, digital and multiplatform technology, and entertainment.