Marquee Sports Network really views our subscribers as members. They're members of a community that are looking to follow Chicago sports more closely. And so whenever we think about the experiences that we want in our applications or our digital products, we always work backwards from the fan. There is a unique pride to being a Chicago sports fan. So I come from three generations of Chicago sports fans. I remember the first game that my dad took me to Wrigley Field to take in a Chicago Cubs game. And that experience and and bringing that to marquee sports and building that into the application is something that only Amdoc Studios could have helped us with. We had a really strong first version of the application, but this off season, we wanted to take the next step for our fans. We knew that they wanted a reliable stream first and foremost. We knew that they wanted a simple modern experience, and that they wanted deeper engagement. In speaking with a lot of different vendors, you go to Watch marquee, they look at the old application, they provide some recommendations. Amdocs' Studios was different. From the very beginning, they came out to visit in the dead of winter in Chicago. They walked around the streets. They took in the site. They found out what was unique about the Wrigley Doe experience, about being a fan of Chicago sports, and they came prepared to talk about how they could capture that in the application. If you look at the trim on the hero images, it's the Wrigley iconography. If you look at the the fonts and the icons, they all match the feel of being in Wrigleyville and the the what's unique and authentic to being a Chicago sports fan. Amdocs' Studios has helped us lay a really solid foundation for growth. Subscriptions are at an all time high. Fan sentiment is at an all time high. Fans are engaging with our shoulder content more just because of the way that Amdocs' Studio helped us update the layout of the application. They're able to find not just the live game, but they're able to dive into the application, taking some of our shoulder program, take in some of our on demand and behind the scenes programming, follow their favorite players, learn new things about the team, and engage more deeply with Chicago sports. From the very beginning, Amdocs' Studios showed that they were going to look at things uniquely, and they were gonna capture what's so unique about being a Chicago sports fan. They weren't gonna give us a cookie cutter application. They were gonna come in and understand the fan experience and help us capture that through our applicatio