Amdocs recognized as a Leader in the 2026 Gartner® Magic Quadrant™
For CSP AI-Enabled Marketing and Sales Solutions
Amdocs has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for CSP AI-Enabled Marketing and Sales Solutions.
This recognition reflects our continued innovation in telecom-specific AI and our proven ability to deliver at scale, combining deep industry expertise, agentic capabilities and global customer deployments to help CSPs transform marketing, sales and customer engagement.
Purpose-built for telecommunications
What sets Amdocs apart is an approach to AI built around the realities of telecom. By combining deep industry expertise with telecom-specific data, commercial logic and business processes, Amdocs provides the context needed to support complex marketing, sales and customer engagement across B2C, B2B and B2B2X.
At the heart of this approach is Amdocs aOS, our purpose-built Agentic Operating System for telecommunications. aOS provides the foundation to orchestrate domain-specific AI agents across customer engagement, marketing, sales, commerce and monetization, bringing together predictive, generative and agentic AI to support use cases from personalization and retention to proposal generation, pricing, product configuration and commercial optimization.
Designed to work within the complexity of existing CSP environments, Amdocs’ composable, cloud-native and API-first approach enables seamless integration with legacy BSS environments, while allowing new capabilities to be introduced incrementally, protecting existing investments and providing the flexibility to scale AI across the business.
This reflects a broader industry shift. As Gartner observes in its 2026 Magic Quadrant, “Trends impacting this market include adoption of AI agents, agentic automation, and replacement of reactive manual processes.”
For Amdocs, this is already a reality. Our marketing and sales solutions are commercially deployed across multiple markets worldwide, supporting CSPs as they apply AI to real-world customer and commercial operations at scale.
Together, this combination of telecom-native intelligence, agentic capabilities, composability and global customer deployments helps CSPs move beyond isolated AI use cases toward connected, intelligent workflows that turn insight into action and deliver measurable business value.
“Multiagent systems will be deployed to manage AI agents executing on specialized tasks, such as segmentation, predictive analytics, personalized recommendations, and cross-sell/upsell.”
Amdocs aOS
The world’s first agentic operating system purpose-built for telecommunications. To help communication service providers accelerate their generative AI strategies, a new paradigm is needed, where agentic AI drives core business processes and powers innovation at scale.
Customer Engagement Platform
The AI-native Customer Engagement platform includes GenAI and agentic driven interactions that adapt in real time
Amdocs Commerce
How do leading CSPs manage complex commerce operations? A telecom-specific platform addressing unique channel and customer segment challenges.
CatalogONE
Enables telcos to expand beyond connectivity with dynamic pricing, stackable offers, advanced promotions, and AI agents at scale.
B2B Portfolio
Elevate the B2B experience with agent-driven sales, delivery, monetization and care.
Magic Quadrant for CSP AI-Enabled Marketing and Sales Solutions, Pulkit Pandey, Khurram Shahzad, 15 September 2026
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