Marquee Sports Network: From Legacy App to Fan-First Experience
The Challenge
When Marquee Sports Network partnered with Amdocs Studios, their streaming app was functional but failing to meet fan expectations. Built by a previous vendor, it suffered from poor design, inconsistent code, and limited control across platforms. Together, we reimagined the experience from the ground up, transforming a disjointed product into a modern, unified app that reflects the energy and pride of Chicago Cubs fandom.
The Solution
The redesigned Marquee app now delivers a seamless, high-performance experience across seven platforms, doubles acquisition targets, and earns 4.0+ App Store ratings. More than a broadcast hub, it’s become a digital home for Cubs fans, one that continues to evolve through a trusted, ongoing partnership focused on innovation, fan engagement, and measurable results.
