Power BI Reporting Automation Gives Teams 20% More Time for Analytical Work

Societe Generale Equipment Finance moved from manual Excel to automated Microsoft Power BI reporting, halving data preparation effort, enabling daily current data, and giving teams 20% more time for real analysis.


25 Feb 2026

Power BI Reporting Automation Gives Teams 20% More Time for Analytical Work

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When reporting is manual, insight arrives late. Societe Generale Equipment Finance was stuck in slow Excel cycles that drained teams and delayed decisions. We automated reporting in Microsoft Power BI—delivering daily current data, cutting data prep effort in half, and freeing 20% more time for analysis that drives better decisions.

Societe Generale Equipment Finance decided to modernize its reporting platforms, as the original solution based on MS Excel, monthly data updating and high labor demands was no longer viable in a competitive market environment.

In the first phase, it was decided to migrate the existing, most widely used sales activity reports containing key information about the performance of individual salespeople and sales teams, including comparing their results with budget expectations, to MS Power BI. These reports are essential for sales support and evaluation of the company's overall sales performance.

The success of the first migration phase was smoothly followed up with deliveries which, in addition to existing information, were expanded with new needs – for example, views of clients or contracts using the lower tens in different dimensions or calculation and reporting of RWA and return on capital down to the contract level.

Business Needs

The solution requested was to meet the following specifications:

  • Current view of key indicators
  • Increase regular frequency of reporting
  • Significant shortening of report delivery to user
  • Improvement in report creation flexibility and expansion of possibilities and detailed analysis

Challenges

1. The client’s reporting was primarily created in MS Excel and plagued with the typical disadvantages of this solution, such as:

  • Laborious regular updating, leading to its lower frequency
  • Out-of-datedness – long lag between the date of validity of the report and its delivery to the user
  • Static nature of the reports and limited possibilities of detailed

2. The main data source was a Teradata system data warehouse, where a reporting data mart was created containing data in the necessary form with regard to the optimal architecture and distribution of report performance. However, some systems, such as CRM Salesforce, were not yet fully integrated in this data warehouse, and therefore it was necessary to design their integration at the reporting tool level.

3. The creators of the original reporting solutions often no longer worked at the company and missing documentation frequently complicated verification taking place within the parallel running of the original and new reports.

Solution & Results

Profinit helped the client modernize company reporting in a meaningful way. The new reporting system allows convenient access to current information with broad analytical breakdown options, from the aggregated company-wide level to the level of an individual agreement. User rights can be set not only at the level of entire reports, but also at the level of the underlying data reflected in the reports.

The introduction of a new reporting catalog, training of end users and report creators from the ranks of core employees was a given as part of the services provided. Many users now customize their views of business performance.

The new MS Power BI reports allow employees to devote more time to truly analytical work instead of tedious data processing. At the same time, these new reports have enabled the creation of new, interactive view of company operations with the potential of more efficient management.

The success of the reports has unleashed a huge wave of interest among users and driven a rise in requests for further development. Profinit thus remains the top provider of solutions to these needs.

Key Facts & Achievements

  • 2x less demanding data preparation
  • Current reporting data every day
  • 20% more time for report analysis
  • Better quality decision-making process

Profinit has opened the door to infinite possibilities of looking at the company’s operations and performance resulting in a transformation of our reporting beyond all expectations. We are grateful to have Profinit as our long-term partner, helping us to better and more efficiently take advantage of the potential of our data.

Petr Nemec

CFO, Societe Generale Equipment Finance

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