Amdocs-Euro 2024 viewer experience research
Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of Euro 2024. With home nations England and Scotland taking part, more than 70% of respondents said they plan to watch at least one match live on terrestrial TV, while 42% will opt to live stream a match.
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With home nations England and Scotland taking part, more than 70% of respondents said they plan to watch at least one match live on terrestrial TV, while 42% will opt to live stream a match.
Live streaming is more popular with younger fans – 70% of 16-24 year olds will opt to live stream a match compared to just 21% of those aged 55 or above, suggesting that streaming will overtake TV to become the preferred method of viewing big sporting events within a matter of years.
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