What’s driving smartphone upgrades in 2025—and how consumers choose their service providers.
New research reveals what motivates smartphone upgrades - especially ahead of the iPhone 17 - and how these moments shape consumer expectations for mobile service providers.
Ahead of the iPhone 17 pre-orders, Amdocs surveyed U.S. consumers on their upgrade plans, feature priorities, and expectations from carriers. The findings mark a key shift: while flagship launches grab attention, long-term value drives decisions. Consumers continue to prioritize network reliability, affordability, and innovative connectivity—giving service providers a critical opportunity to build lasting loyalty. Download this fact sheet to learn more.
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