Experience Design & Digital Engineering
The studio that designs experiences, and engineers the intelligent systems that deliver them at scale.
Asterisk (*) indicates required field.
Thank you!
Your submission has been forwarded to the appropriate contact.
Design-led. Human + AI driven.
We don't start with technology. We start with what the customer actually needs. Strategy, design, and engineering operate as a single system - the people who understand your customer are the same people building the solution. AI accelerates the research, iteration, and build. But the thinking stays human.
The direction stays yours. We bring experience design and system engineering together as one discipline. Strategy doesn't stop at slides. Execution doesn't start from scratch. The same team defines the vision, builds the systems, and delivers what customers experience.
Design, engineering, and agentic AI operate as a unified model. People set direction and make critical decisions. Intelligent agents accelerate research, validation, and delivery so work builds forward instead of resetting at every phase. Strategy, design, and engineering run as a single workflow, with agentic AI embedded throughout. Agents handle scale, repetition, and rapid iteration. People focus on judgment, creativity, and the decisions that shape real outcomes.
The work spans experience design and brand strategy, product and service innovation, personality engineering, and managed services with continuous optimization. Governance is built into the process from day one, not reviewed at the end. Each engagement builds context that improves the next.
Marquee Sports Network really views our subscribers as members. They're members of a community that are looking to follow Chicago sports more closely. And so whenever we think about the experiences that we want in our applications or our digital products, we always work backwards from the fan. There is a unique pride to being a Chicago sports fan. So I come from three generations of Chicago sports fans. I remember the first game that my dad took me to Wrigley Field to take in a Chicago Cubs game. And that experience and and bringing that to marquee sports and building that into the application is something that only Amdocs Studios could have helped us with. We had a really strong first version of the application, but this off season, we wanted to take the next step for our fans. We knew that they wanted a reliable stream first and foremost. We knew that they wanted a simple modern experience, and that they wanted deeper engagement. In speaking with a lot of different vendors, you go to Watch marquee, they look at the old application, they provide some recommendations. Amdocs Studios was different. From the very beginning, they came out to visit in the dead of winter in Chicago. They walked around the streets. They took in the site. They found out what was unique about the Wrigley Doe experience, about being a fan of Chicago sports, and they came prepared to talk about how they could capture that in the application. If you look at the trim on the hero images, it's the Wrigley iconography. If you look at the the fonts and the icons, they all match the feel of being in Wrigleyville and the the what's unique and authentic to being a Chicago sports fan. Amdocs Studios has helped us lay a really solid foundation for growth. Subscriptions are at an all time high. Fan sentiment is at an all time high. Fans are engaging with our shoulder content more just because of the way that Amdocs Studio helped us update the layout of the application. They're able to find not just the live game, but they're able to dive into the application, taking some of our shoulder program, take in some of our on demand and behind the scenes programming, follow their favorite players, learn new things about the team, and engage more deeply with Chicago sports. From the very beginning, Amdocs Studios showed that they were going to look at things uniquely, and they were gonna capture what's so unique about being a Chicago sports fan. They weren't gonna give us a cookie cutter application. They were gonna come in and understand the fan experience and help us capture that through our application.
Marquee Sports Network
From Legacy App to Fan First Favorite
Successes
Benefits
-
Outcomes before output
We design for revenue, retention, conversion, and operational performance…before features or delivery plans exist. The business case comes first. Always.
-
Win by design
Speed, scale, and reliability aren’t afterthoughts. They’re designed in from the start. The same team that defines the work owns it through production.
-
One team, end-to-end
Strategy, design, and engineering operate as a single system. Accountability doesn’t hand off. The people who understand your customer are the same people building the solution.
-
Services-as-software, agentic delivery
Our services operate as intelligent systems. Human experts set direction. Agentic components handle the execution. They learn as they go.
-
Enterprise-grade at the core
Built to run at scale, under load, and within regulatory constraints from the start. Not hardened later. Not bolted on. Built in.
Success Stories
Amdocs Studios partnered with DreamWorks to modernize how animated feature films manage digital assets and creative workflows across 12 departments, hundreds of thousands of assets, and 1PB+ of storage per film. We designed a production environment that unified tools, improved visibility, and simplified collaboration. Faster asset access. Less friction. A new industry standard for animation workflows.
Related Insights
Dror Avrilingi
Head of QE, Data & AI Studios
20 Jan 2026
NelsonHall
19 Dec 2025
Lisa Wolf, Head of Amdocs Quality Engineering Marketing
26 Jun 2025
Dror Avrillingi
Head of QE, Data & AI Studios
06 Jun 2025
Petr Hajek
Associate Advisor for Data Management, Profinit, an Amdocs company
19 May 2025
Dror Avrilingi
Vice President of Quality Engineering, Amdocs
04 Feb 2025
Dror Avrilingi
Head of QE, Data & AI Studios
03 Feb 2025
Dror Avrilingi, VP, Head of the QE and Data & GenAI Studios
13 Dec 2024
Related products
If you’d like to transform the complexity of business into the simple and relevant experiences that customers expect and demand, let’s have a chat.
Contact us
Asterisk (*) indicates required field.
Thank you!
Your submission has been forwarded to the appropriate contact.