Customers’ Success with Data & GenAI

Our relations with VMO to stretches over the past twelve years. Over the years, we have grown to understand their business needs, their customer base, and we work together with them hand in hand. What I find from the growth services team at Amdocs is really their ability to listen and to respond to it with options that are deliverable. To be successful with CVM programs, you really have to be able to handle the customer on a one to one basis. You need to understand what they're doing and to some extent why they're doing it. What we do in a program with Amdocs is have capabilities that allow us to do that by picking up what customers do through their behaviors and monitoring that through the data that we have available and then having sets of rules that allow us to respond to those behaviors and try and keep the customer with you and make an appropriate offer to the right customer in the right place at the right time. We have a promotion that's recently run-in the UK to acquire customers on pay as you go and the program that we deliver with Amdocs on acquisition means that we're able to automate those decisions, set them up exactly as the business case says and the return on investment says is appropriate and then we can let the system run and we get to see the results at the other end with all the monitoring and reporting that we need to manage our business. For this project, we wanted to concentrate on the first three months of the customers because if the customers bridge these three months, we know that they will stay customer for a long time. By having continual engagement with the customer through the set of offers that we have deployed, we see an increase in our active rate. And we see tens of thousands of additional active customers as they're defined each month because of the way that we engage the customer through one to one marketing. That gives us the opportunity and the privilege to approach more customers to then try and cross sell other services to them. With VMO2, we provide end to end service. We're starting with analyzing the database, understanding what are the trends, what are the opportunities, what are the risks, what are the drivers to each behavior that we see. And we create data driven marketing plans. The Amdocs team are going to not just sell you the initial solution to your problem, they will try to look to add some value from the understanding of the insight of what you're trying to do for customers. We're lucky to be working with a partner that understands what you need to do and they will respond to those customers' needs and help you design approaches that can keep those customers with you for as long as you possibly can.