Deliver a frictionless and engaging user experience

Behind every digital interaction is a user. As OTTs, subscription service providers and Communications and Media Service Providers (CSPs) enter the digital era, they are finding user and identity management a complex domain. This is especially true for service providers intent on digital transformation.

They must support new business models, unify disparate user and identity silos, and drive personalization above legacy BSS/OSS. 

The solution to personalization

No longer is it enough to contemplate a single user interacting with a digital service. Instead, digital services need to support groups of users interacting in the context of each other. Internet-age identity must seamlessly support concepts such as group, role, invitation, revocation and delegation.

A comprehensive digital identity management solution is critical to personalize the user experience – driving engagement, accelerating revenue generation and increasing retention.


  • Empower digital users

    Achieve over 70% digital penetration.

  • Support new digital revenue generation services

    Leverage new and flexible business models for digital user conversion – such as try and buy, freemium, and transient models.

  • Personalize the user experience

    Individualize one-to-one interactions – delivering higher engagement and retention, while capturing user data for future monetization.

  • Accelerate time to revenue

    Deploy a best practice library of user management processes and reduce development time by over 70%.

Find out how Amdocs can help your business


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