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While many are experimenting with GenAI, only a few telecom operators are scaling it successfully. IDC's new report explores how data maturity is the critical enabler of GenAI-driven transformation.

Telecom leaders are racing to operationalize GenAI-but only those with mature data capabilities are realizing measurable value.

about IDC report

Why Data-First Is Driving Telecom Transformation

Beyond operational efficiency, data maturity is now the key to unlocking new revenue models in telecom. From hyper-personalized service offerings to intelligent network self-healing and proactive customer care, GenAI's impact is tangible-when the right data infrastructure is in place. Forward-looking CSPs are already using GenAI to reduce churn, optimize capex, and elevate user experience. The difference? A clear, enterprise-wide data strategy that turns fragmented silos into fuel for innovation.

Beyond operational efficiency, data maturity is now the key to unlocking new revenue models in telecom. From hyper-personalized service offerings to intelligent network self-healing and proactive customer care, GenAI's impact is tangible-when the right data infrastructure is in place. Forward-looking CSPs are already using GenAI to reduce churn, optimize capex, and elevate user experience. The difference? A clear, enterprise-wide data strategy that turns fragmented silos into fuel for innovation.

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What Top Firms Do

What Top Firms Do

This IDC research outlines how data modernization across architecture, governance, and access is helping telecom providers scale secure and intelligent AI across their networks, operations, and customer channels.

In this exclusive report, you’ll learn:

  • How mature data strategies unlock GenAI ROI
  • Top challenges and how industry leaders are addressing them
  • A practical roadmap for CIOs, CDOs, and innovation executives
Based on a global survey of 151 telecom AI decision-makers, this research offers critical guidance for CSPs aiming to accelerate innovation through trusted, high-quality data infrastructure.

According to IDC,

  • 67% of data-mature telecom providers are running multiple GenAI and predictive AI applications in production today-compared to just 15% of the least mature.
  • These leaders are also unlocking significantly greater data value: 73% of their internal data is accessible by AI models, versus just 28% for the least mature group.
  • The report shows that 93% of mature telecom providers have implemented integrated, AI-ready data architectures, and 100% automate data quality checks across critical assets.
  • These firms are also 2x more likely to enable real-time data access and integration across business units, helping them improve KPIs like 25% customer satisfaction, 17% productivity, and 12% revenue growth from GenAI investments.

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