Live from MWC 2024: GenAI is the talk of the town
Live from MWC 2024: GenAI is the talk of the town
Amdocs' Mario Hajiloizi is on the show floor at MWC 2024, bringing you a taste of what topics are top of mind. Here's what happened on day one.
There’s one undisputed theme that’s dominating Mobile World Congress (MWC) Barcelona this year and it’s… yep, you guessed it – Generative AI (GenAI).
Kicking off MWC24, Amdocs announced new capabilities related to its telco-native GenAI platform, amAIz . Built in collaboration with GenAI industry leaders, Microsoft and NVIDIA, amAIz enables communications service providers (CSPs) to benefit from the immense potential of GenAI while providing cost-effective solutions to predefined, accurate, telco-specific capabilities.
But that wasn’t all. Amdocs also announced an expanded strategic partnership with Microsoft to bring new GenAI innovation to the communications industry. Using Amdocs’ GenAI platform amAIz, and Microsoft Azure OpenAI Service, this collaboration will include a GenAI lab and center of excellence to accelerate GenAI adoption and development of robust capabilities to the market.
These updates and collaborations created a buzz around the Amdocs booth, where, upon entry, one of the first things that captured the attention was a giant screen with a GPT-powered avatar, well-versed in Amdocs solutions, listening to prompts and taking the visitor on a walkthrough of the relevant Amdocs solution demo based on the discussion.
Elsewhere, a roundtable on elevating women in GenAI featured women leaders from Amdocs, including COO & CFO, Tamar Rapaport-Dagim, and colleagues from industry giants such as Amazon Web Services, COX, and others took place.
Some of the alarm-raising stats revealed during the roundtable were that only 35% of women have incorporated GenAI into their lives, compared to 54% of men, and that OpenAI’s own statistics show that only 30% of its users are female. Together, attendees shared their view of the experiences and challenges faced by women in GenAI, how they feel the gender gap can be bridged, and what they feel the actionable steps forward should be.
"Some of the alarm-raising stats revealed during the roundtable were that only 35% of women have incorporated GenAI into their lives, compared to 54% of men, and that OpenAI’s own statistics show that only 30% of its users are female."
Elsewhere, Amdocs’ Chief Marketing Officer, Gil Rosen, took to the MWC debate stage for the “Never Too Young to Lead” panel that focused on the key issues, trends, and challenges faced by youth within the industry today. The session showcased the unique perspectives and innovative ideas of the next generation of leaders, illustrated by the panel’s moderator Avanti Sharma, a pre-teen technology specialist, and Head of Business Development at Workshop4Me – an NGO that provides online and in-person coding sessions for five to 16-year-olds.
“Because we can’t physically see the technologies that make everything around us work, it’s hard for youth to be inspired to get into the tech industry,” said Rosen. “They are not aware of the wonderful ecosystem that makes the connected world possible. The youth can help and inspire the next-level customer interactions.”
On GenAI, Rosen said, “It’s disruptive to the career landscape. It will level the playing field between male and female talents. It’s an amazing opportunity for youth to lead in bringing GenAI skillsets into telecom and other industries.”
Finally, bringing an end to the buzz of day one, a Happy Hour took place at the Amdocs booth celebrating the unboxing (literally) of Amdocs’ new GenAI-infused telco IT services portfolio, which features cloud, operations services, experience design, digital engineering, data intelligence, consulting services, and quality engineering. Those attending could open a box and read creative messages – similarly to how a box of chocolates explains each flavor – on how GenAI is now woven into all Amdocs IT services solutions.
It was for sure a busy and exciting day. Let’s see what day two brings (watch this space)!
