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The enterprise segment has for decades remained an underserved market for CSPs.
Several factors contributed to this: telcos’ limited interest, the inherent complexity of enterprise services, the distraction of rapid consumer market growth, and the dominance of large enterprise-focused companies that discouraged CSPs from seriously pursuing corporate customers.
Investing in a modern B2B commerce platform will enable CSPs to quickly capitalize on new market opportunities while competing more effectively against digital-native rivals. Solutions incorporating generative AI will multiply these advantages, allowing CSPs to rapidly adapt their offerings to meet changing customer needs.
Gain further insight into this Appledore Research report.