Enterprise demand for beyond connectivity is surging, providing a path to growth for communications service providers (CSPs). But the uncomfortable truth is that while CSPs bring proven strengths in reliability and delivery, they are still widely perceived as connectivity providers rather than strategic transformation partners.
To find out how CSPs can position themselves at the heart of enterprise transformation, CCS Insight surveyed 250 enterprise buyers to find out their priorities and understand the competitive landscape.
Shifting Gears: The CSP Enterprise Expansion Playbook details:
- Where enterprise ICT investment is heading, and where growth opportunities exist beyond connectivity
- How CSPs stack up against hyperscalers, SIs and other competitors, and how this shapes their role in the enterprise
- The operational and commercial realities that influence customer experience, and where they limit expansion
- The steps CSPs need to make to break out of the connectivity box and become strategic B2B partners
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