The Great Indoors reaches the 100th episode: Live at MWC 2025
The Great Indoors reaches the 100th episode: Live at MWC 2025
A conversation on storytelling, strategy, and the human side of tech with GSMA CMO Lara Dewar
Apr 03, 2025
The Great Indoors reaches the 100th episode: Live at MWC 2025
Calling all Marketeers! If you're ready to hear what’s next for marketing from one of the industry’s best, this episode is for you. Join Matthew Roberts as he celebrates a major milestone: the 100th episode of The Great Indoors! Matt is joined by co-host and Amdocs CMO, Gil Rosen, for a conversation with Lara Dewar, CMO at GSMA. Set against the buzzing backdrop of MWC, the trio dives into why this has been the most ambitious year for the event yet, from bold programming on geopolitics and supply chains to the power of thought leadership and startups. Lara shares what it means to be a modern CMO, highlighting the growing strategic role of marketing and the importance of having a seat at the table, not just to promote but to shape the future. They also explore the accelerating influence of AI, the ethical and philosophical implications of emerging tech, and why CMOs are uniquely positioned to lead the way. Finally, they highlight the growing importance of industry partnerships, emphasizing that the most successful players today aren’t going at it alone.
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“I think marketing is more a strategic function. It needs to be at the front end of discussions. So it needs to be where we're talking about the knowledge we have, how that's informing other decisions that are getting made. And at the same time, we remain the stewards of the reputation of the organization. So we tell important stories, but we have to also safeguard reputations.”
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Lara Dewar, CMO, GSMA
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“We tell the story, we don't just present it, and I think that combination is just inseparable.”
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