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Leading the Future: Three Women Transforming Tech, Brand, and Finance
Leading the Future: Three Women Transforming Tech, Brand, and Finance
From next-gen networks to blockchain banking and brand reinvention, three global leaders share how human-first innovation is reshaping the digital economy.
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May 08, 2025
Leading the Future: Three Women Transforming Tech, Brand, and Finance
Today’s marketplace demands more than just strategy—it calls for adaptability, creativity, and a deep understanding of emerging technologies. In this episode from MWC in Barcelona, Matthew Roberts sits down with three remarkable women who are leading transformation across tech, brand, and finance. First, Sarah Roberts, Group CMO at Boldyn, shares her journey from psychology to global marketing leader. She discusses the evolving role of the CMO, the importance of initiatives like the GSMA CMO Circle, and how her team balances automation with creativity to craft award-winning campaigns. Next, Stephanie Lynch-Habib, a former CMO turned leadership advisor, dives into lessons from the CMO Circle, the power of customer segmentation, and how data is reshaping brand strategy. Finally, Amira Soliman, founder and CEO of Time Guardian / Athar, reveals how her fintech startup is bridging crypto and traditional finance. With real-world applications of AI, blockchain, and DeFi, Amira is reshaping digital payments while championing financial inclusion for all. Together, these three women offer a global, future-focused perspective from those who aren’t afraid to rewrite the rules.
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“Marketing is B2H. It's about a human. And a human responds the most to a story, always. So if you're thinking about it from how do you build the human connection? There are numerous studies that have proven that if you build that human connection, you build the super loyal customer – the revenue impact, the long -term, TCV, and everything that you can gain from that customer, is huge.”
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Sarah Roberts, Group CMO, Boldyn
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“We done the grit work, because it's actually the most, some of the most unexciting marketing work. You sit and roll your sleeves up. Fundamentally understanding how you go to market with a customer segmentation strategy informs everything else that's so much more fun, you know, your brand, your narrative, the campaigns, the go -to -market strategy.”
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Stephanie Lynch-Habib, Founder and President, SLH Advisory
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“People think crypto is about trading tokens. For us, it’s about financial access. We’re building tools for people who don’t have banks.”
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Amira Soliman, CEO, Time Guardian / Athar
Sarah Roberts: Branding the Invisible — How Boldyn Makes Infrastructure Human
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Stephanie Lynch-Habib: GTM with Teeth — Why Modern CMOs Must Own More Than Brand
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Amira Soliman: From Banking to Blockchain — Fintech That Serves the Underserved
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