For telcos, billions of dollars in annual revenue are at risk because of poor customer service. When 91% of unhappy customers leave without ever complaining, telcos lose not just today's revenue but tomorrow's relationship.

The contact center has become ground zero for this crisis. Long wait times frustrate customers. Inconsistent service erodes trust. Human agents burnout increases turnover. Meanwhile, AI has raised customer expectations across every industry. People now expect immediate responses, personalized solutions, and effortless experiences.

To address these challenges, a joint Amdocs Cognitive Core and Amazon Web Services (AWS) solution helps telcos move from reactive high-cost contact center models to a proactive, high-value customer engagement hub that drives loyalty and revenue.
Amdocs and AWS capture this shift in a joint eBook focused on proactive, high‑value contact center engagement.

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