Amdocs’ New Streamer 2024 research surveyed US consumers to understand their sentiment towards streaming offerings, and how expectations are changing.
The findings show that with the rising costs of streaming subscriptions, consumers expect more to justify increased fees. Specifically, they expect enhanced content, new experiences and more. Additionally, the survey revealed that a pivot from a passive to an active streaming experience underscores the growing indispensability of steadfast networks.
“Customer expectations for entertainment breadth and quality continue to grow, but needs are increasingly nuanced. Customers are looking for increasing control over their entertainment experience, and at the same time, ready for content innovation that next generation connectivity, coupled with AI, may enable.”
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