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Research: What’s the current state of streaming leading into 2024?

Research: What’s the current state of streaming leading into 2024?

Amdocs' "The New Streamer 2024” offers comprehensive insights into the market trends and user behaviors shaping the streaming space leading into next year.

05 Dec 2023

Research: What’s the current state of streaming leading into 2024?

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Amdocs’ New Streamer 2024 research surveyed US consumers to understand their sentiment towards streaming offerings, and how expectations are changing.

The findings show that with the rising costs of streaming subscriptions, consumers expect more to justify increased fees. Specifically, they expect enhanced content, new experiences and more. Additionally, the survey revealed that a pivot from a passive to an active streaming experience underscores the growing indispensability of steadfast networks.

“Customer expectations for entertainment breadth and quality continue to grow, but needs are increasingly nuanced. Customers are looking for increasing control over their entertainment experience, and at the same time, ready for content innovation that next generation connectivity, coupled with AI, may enable.”

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Anthony Goonetilleke

Group President of Technology and Head of Strategy, Amdocs

Findings from the research include:

  • Thoughts on ads? It’s complicated.
    About a third of consumers are opposed to seeing more ads, but almost half, especially younger generations, are open to it.
  • Contrary to popular belief, cost isn’t everything
    he price of streaming services doesn’t impact loyalty to an entertainment provider today as much as it did in 2020. However, consumers are expecting improved experiences with increased costs.
  • New, original content is a top want from consumers, but older titles aren’t far behind
    Consumers say original content is their most important consideration when choosing a streaming service, with new content every few weeks, access to older titles and being able to watch anywhere also being top factors.
  • More choices, more problems
    Nearly a quarter of consumers report feeling overwhelmed by the number of streaming subscriptions they have. This feeling is most present amongst Gen Z.
  • “Streaming” is evolving beyond simply watching
    Two-fifths of general consumers and more than half of gamers believe that cloud gaming will become a dominate way to play games in the future.
  • More in-depth experiences require a more capable network
    Over the past year, nearly half of consumers have encountered connectivity issues while streaming movies and TV shows.

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