The financial services analysts at Omdia found that banks must find ways to offer more personalized products and services. Otherwise, banks risk losing customers to competitors with a more customizable and dynamic approach to product management. But inflexible core systems make that difficult. 

Omdia identified Amdocs Product & Pricing Catalog as offering a novel – and rapid – option for overcoming IT constraints. According to Omdia, Amdocs provides banks with the centralized customer view required to drive personalization without replacing core systems. It also empowers business users to create, launch, and modify products with flexibility and speed. 

Read the research note from Omdia to learn more about how banks can see the big picture without a painful core transformation.