Injecting the “value” into ML-driven customer value management

To let CSPs leverage the power of ML in their marketing campaigns, Amdocs helps with key elements such as data availability, model challenges, and organizational limitations to make their customer-centric campaigns rock.

Amdocs


19 Jun 2023

Injecting the “value” into ML-driven customer value management

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Leveraging the power of Machine Learning (ML) in your CSP marketing campaigns can be daunting - Amdocs is here to help you overcome any barriers to ML adoption to unleash ML’s marketing power.

To become a rock star in using ML, this is what you will learn for your marketing strategy:

  • The ins and outs of data availability
  • How to overcome model challenges
  • How to address organizational limitations
  • How to master model design
  • How to reduce disconnections between systems
  • How to envision customer-centric campaigns

Armed with this knowledge, you will be able to launch innovative and effective CSP marketing campaigns leveraging the power of ML.