Twelve Months On: Marcus Collins and the Reality Check for Culture
Jan 22, 2026
Twelve Months On: Marcus Collins and the Reality Check for Culture
In his second appearance on The Great Indoors, Marcus Collins, cultural strategist and best-selling author, returns to pick up where we left off in Season Nine. Over the past twelve months, culture, technology, and commerce have moved fast, but not always forward. This conversation revisits the ideas that defined our last discussion and stress tests them against a year marked by generative AI acceleration, shifting cultural power, brand anxiety, and renewed questions around meaning, identity, and trust. Together, we explore what these developments mean for Marcus’s work today, and for anyone tasked with building relevance, resonance, and responsibility in an increasingly automated world. A grounded, incisive dialogue on culture not as a trend to chase, but as a force to understand, especially when the ground keeps moving.
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“Culture is the governing operating system of humanity. It's a social operating system that demarcates who we are and govern what people like us do. So when we talk about culture in the context of ethnicity, we're talking about a social operating system for people who identify by a similar heritage. We talk about culture in context of religion, we're talking about a group of people who identify by a social operating system associated with their faith. The same thing goes with organizational culture.”
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